This guide outlines the required disclosures and content guidelines for creators partnering with Jawcko. Please read it carefully before posting, as it ensures your content stays authentic, legally compliant, and safe for both you and the brand. Following these simple rules protects you from FTC violations, keeps your account in good standing, and helps us maintain transparent and honest communication with our audiences. Here are some quick Do's and Don'ts:

✅ Disclose clearly for any free product or comission: use #JawckoPartner, #GiftedbyJawcko, or say Sponsored by Jawcko within the first few seconds or top of caption

✅ Share real experience only: only describe what you felt, saw, or liked

🚫 No health or medical claims: No phrases like treats/cures/fixes jaw asymmetry, facial imbalance, etc

🚫 No promised results: No phrases like guaranteed to strengthen your jawline by 100%

🚫 No false comparisons: No false comparisons or “clinically proven” claims unless Jawcko provides data

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✅ What You CAN Say

You can absolutely:

• Share your personal, honest experience with Jawcko.
  
  
• Talk about taste, packaging, how it fits your routine, or how it feels to chew.
  
  
• Reference our Marketing Claims and Scientific Article list located here: https://jawcko.com/blogs/articles/the-jury-is-out-does-chewing-jawcko-gum-really-help-build-jawline-muscles-here-s-the-science.
  
  
• Mention appearance-based or lifestyle outcomes — e.g.,
  
  “I’ve been using Jawcko as part of my daily routine—it really works my jaw muscles.”
  “This gum actually makes my jaw feel like it’s getting a workout.”
  
  
• Use truthful lifestyle framing, like
  
  “My new go-to gum for a sharper look.”
  “Part of my face-day routine.”
  
  
  

✅ Examples of acceptable disclosure phrases:
Use one clearly and near the top of your caption or video:

• “#ad”
  
  
• “#JawckoPartner”
  
  
• “#JawckoAffiliate”
  
  
• “Thanks to @jawcko for sending me this gum!”
  
  
• “I earn commission if you use my code.”
  
  

➡️ For video content (TikTok, YouTube, Instagram Reels):
Say the disclosure out loud early in the video — ideally in the first 30 seconds — and display it on screen (e.g., “Sponsored by Jawcko” or “In partnership with Jawcko”).

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🚫 What You CANNOT Say

Do NOT make medical, anatomical, or unsubstantiated claims.
Avoid implying the gum changes body structure or treats a condition.

❌ No medical or health claims:

• “Cures jaw asymmetry”
  
  
• “Fixes TMJ or jaw pain”
  
  
• “Clinically proven to build your jawline”
  
  
• “Heals or corrects facial imbalance”
  
  

❌ No guaranteed results or time-bound promises:

• “Get a chiseled jawline in 7 days”
  
  
• “Will definitely sculpt your face”
  
  

❌ No exaggeration or misleading before/afters:
You can show genuine progress, but only with truthful captions like “my personal experience after 3 weeks of consistent use.” Don’t imply medical or permanent transformation.

❌ No unapproved comparisons:
Avoid statements like “stronger than [competitor]” unless the brand has given you verified data.

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🧠 Quick Visual Checklist

✅ Safe

🚫 Not Safe

“Paid partnership with @jawcko”

“Fixes your jawline”

“I earn from affiliate links”

“Clinically proven results”

“Helps me train my jaw muscles”

“Treats jaw issues”

“My personal experience with Jawcko gum”

“Doctor recommended”

“Gives my face a more defined look”

“Cures jaw asymmetry”

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📌 Summary for Creators

ALWAYS:

1. Disclose clearly (#ad, #JawckoPartner, or verbal mention).
   
   
2. Be honest — only share your true experience.
   
   
3. Keep it appearance/lifestyle-focused.
   
   
4. Avoid all medical or structural claims.
   
   

REMEMBER: The goal is to keep your content authentic and compliant — we want creators to express themselves freely while protecting both you and the brand.